About Us

About Us

Our Core Values

At La Vie Hotels & Resorts, our people and our partners are at the forefront of our culture.
Our team are guided by our core philosophies through every aspect of our business.

Passion

With our expertise, dedication and commitment, we inspire our valued partners and colleagues.

Commitment

We are intensely focused on serving our clients by creating value and building long-lasting relationships in order to achieve their commercial objectives. 

Inspiration

We look to provide a razor-sharp and unrivalled 360-degree solution. 

We inspire by always aiming to exceed the goals and expectations of our partners, colleagues and shareholders.

Our Vision
To be the leading independent Hotel Management company in the region.
Our Mission
To be the preferred hospitality business partner delivering tailored innovative and sustainable solutions. Through a philosophy of continuous improvement and development we collaborate to drive above market commercial success.
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Our LeadershipTeam

An experienced team of international hoteliers with a history of delivering industry leading results. 

Jerry Xu

Founder and Chief Executive Officer
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Craig Bond

Managing Director
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Priscilla Tran

Chief Financial Officer
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Chris Batterham

Head of Development
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Shellia Chang

Group Director of Sales & Distribution
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Russell Cool

Group Director of Operations, Australia
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Jerry Xu

Founder and Chief Executive Officer

Jerry Xu, founder and CEO, brings an innovative and strategic way of thinking to all facets of business. Bringing to the table over 16 years of industry experience together with an impressive portfolio which demonstrates an acute aptitude for driving business growth, augmenting operational excellence, and maximising financial return.

Having started his career in the hospitality sector, Jerry worked his way up the ranks to hold the highest offices of management. At an early age, he co-founded Metro Global which provides services that range from asset management, property management, facility management, hospitality services, procurement services and IT solutions, with over 6000 employees globally.

Jerry’s corporate philosophy is centred around the importance of people, believing success is derived from relationships of trust and respect. He considers his team, his clients and subsequently, their guests to be the pinnacle of his business and works to maintain and grow these relationships, project after project.

Craig Bond

Managing Director

A highly accomplished hotelier, Craig Bond has more than 25 years of tourism and hospitality management experience, of which the last decade was spent in senior group leadership roles across Asia Pacific. 


His ability to provide a single point of leadership in driving a unified strategy that integrates across multiple disciplines has been a driving force of his career success. He is passionate in understanding multicultural dynamics and values building strong relationships with clear business strategy.

Priscilla Tran

Chief Financial Controller

Priscilla has over 10 years of experience in the hospitality industry, holding several senior positions. She was previously Chief Financial Officer of Hotel Capital Partners and prior to that, was Director of Finance Asia-Pacific and Director of Australia for AccorInvest, a global hotel investor, owner and operator. Priscilla was also Group Financial Controller – Corporate at Accor Hotels, Australia.

Priscilla commenced her career at Ernst & Young as an auditor in the Real Estate, Hospitality and Construction group. She was also CFO of an Employee Services company. Priscilla is a member of Chartered Accountants Australia and New Zealand. In addition to supporting the financial arm of asset & business acquisitions, mergers and divestments, Priscilla’s other achievements involved managing the implementation of new financial and operational systems, processes and policies, both interstate and in Asia, whilst leading, communicating and supporting a number of stakeholders. Priscilla also has extensive experience in directly managing a finance team.

Chris Batterham

Head of Development

Chris has extensive professional experience across all areas of the hotel and hospitality industry. He has proven himself as a reliable and coveted hotelier throughout his career with an impressive portfolio of achievements across international hotel brands such as Intercontinental Hotels Group and Marriott across Australia, Japan, Thailand, Maldives, PNG, Indonesia and the United Kingdom.  Having most recently held the position of Area General Manager, Australia and New Zealand, of ONYX Hospitality Group, Chris was at the forefront of the company’s exponential growth.

Chris is a seasoned Multi Unit General Manager who has achieved industry recognition and awards for top performance across Key Performance Indices.  A key highlight being awarded General Manager of the Year for IHG.  Chris has gained significant executive management experience across multiple regions and has demonstrated a proven track record of translating initiatives from development through to execution and delivery.

Shellia Chang

Group Director of
Sales & Distribution

Shellia is an innovative and strategic commercial leader with over 13 years’ experience in the hotel industry across multiple international brands.

Her comprehensive knowledge, combined with an agile approach in planning, developing, and executing commercial strategy has identified her as an industry leading professional in her field and has been instrumental in driving performance across our diverse global portfolio. 

Shellia oversees the La Vie Hotels & Resorts’ new hotel openings and commercial teams across all areas of Revenue Management, Sales, Marketing, Events, eCommerce, Public Relations, and Hotel Distribution.

Russell Cool

Group Director of Operations, Australia

A visionary and strategic leader with over 25 years of experience across domestic and international hospitality markets. Russell has demonstrated a track record of driving financial and service level objectives whilst maximising asset value to stakeholders.

Having held senior roles in the UK, China, Sri Lanka and Australia, Russell Cool brings a unique perspective on the market dynamics, culture and diversity that makes up the hotel industry. His experience in driving change, developing business, openings & refurbishments as well as operational excellence with a passion for win/win outcomes supports the companies vision of being the leading independent hotel management company in the region.

Markus Sigmann

Chief Operating Officer

Markus brings the benefit of over 30 years’ experience in the hospitality industry to La Vie Hotels & Resorts team. Markus is responsible for curating and moulding the operational strategy of the La Vie Hotels & Resorts portfolio globally and for driving performance in each hotel.

Having started his career as a Chef, Markus worked in the kitchens of key hotel brands such as Hyatt and Sheraton to name a few, across various culinary positions. He demonstrated an acute ability to implement innovate, commercially driven strategies throughout his career which saw him quickly rise the ranks to hold several roles as Director of Operations. Having moved from the position of Director of Operations and Advisor to the Board of Directors in an Indonesian conglomerate he joined Choice Hotels, Australasia as Development Director then moving on to hold a number of senior positions with Wyndham Vacation Resorts, APAC, overseeing operations of more than 80 properties in the region. Markus works closely with owners and investors to achieve the best possible value for each asset through calculated planning and timely improvements that benefit both guests and owner alike.

His dedication and passion for asset management and guest experience culminated in him being awarded the ARDA (American Resort Development Association) Circle of Excellence (ACE) Award for International Spirit of Hospitality in 2016. This prestigious award honors those that have attained the very highest level of excellence in the resort industry and whose accomplishments and dedication spur the industry to new heights.